Kwimeko yemarike yanamhlanje edityanisiweyo kunye nokhuphiswano, amandla e-brand aya ebonakala ngakumbi. (emva koku kuthiwa "Zhuo Ye”) ukusukela ekusekweni kwayo ngo-2008, ngenxa yengqikelelo yegama eligqwesileyo kunye neenzame ezingagungqiyo, kushishino lokwenziwa kwentsimbi yentsimbi yemanganese yenze ibhenchmark kwaye yaba yinkokeli kushishino. Imbali yophuhliso yeZhuo Ye ayibonisi nje ukubaluleka kophawu, kodwa isinika ukuqonda okubalulekileyo.
I. UkuFaka uphawu kunye noQinisekiso loMgangatho
Ukusukela ekusekweni kwayo, uZhuo Ye useke inkqubo yolawulo lomgangatho ogqibeleleyo kwaye waphumelela isiqinisekiso senkqubo yolawulo lwe-ISO9001. Esi satifikethi asibonisi nje kuphela ukuba ulawulo olungqongqo lweZhuo Ye lomgangatho wemveliso, kodwa lukwabonisa nokuzimisela kolwakhiwo lophawu. U-Zhuo Ye uyazi ukuba undoqo we-brand ilele kumgangatho, kwaye kuphela ngokuqhubeka nokubonelela ngeemveliso ezikumgangatho ophezulu sinokuthi siphumelele ukuthembela kwabathengi kunye nokuqatshelwa kwemarike.
I-R&D entsha kunye nophuculo lohlobo
UZhuo Ye nguvulindlela weiintsimbi ze manganese,ezicaster zentsimbi yemanganese ziphawulwa ngokugcina abasebenzi, ukomelela olomeleleyo, ukuxhathisa okuphezulu kwe-abrasion kunye nomthamo omkhulu womthwalo. Emva kwezi nzuzo, uZhuo Ye uqhubela phambili ukuvelisa iteknoloji kunye notyalo-mali oluqhubekayo kuphando nophuhliso. I-Zhuo Ye inezixhobo zokuvelisa ezizenzekelayo kunye nomgca wokuhlanganisa imveliso, ngokukodwa ukusetha ilabhorethri, exhotyiswe ngezixhobo ezahlukeneyo zokuvavanya i-caster, kwaye utyale imali eninzi yabasebenzi kunye nezixhobo eziphathekayo ukuphanda nokuphuhlisa iimveliso ezintsha. Lo moya wokutsha oqhubekayo awukhuthazi nje ukuphuculwa kweemveliso, kodwa ukwanyusa ukukhuphisana kohlobo lweZhuo Ye.
Injongo yebhrendi kunye nexabiso
Inkampani yeZhuo Ye igcina engqondweni uthumo lweshishini "lokwenza ezothutho zilondoloze umsebenzi ngakumbi, yenza ishishini lisebenze ngakumbi", lo msebenzi awubonisi nje ukusukela umsebenzi wemveliso weZhuo Ye, kodwa ubonakalisa nexabiso lophawu lwayo. Ngelo xesha, uZhuo Ye ubambelela kwifilosofi yoshishino "yeziko elinye, iingongoma ezine ezisisiseko", ubambelela kwisicwangciso sophuhliso "sokuphumelela ngomgangatho", kwaye ulandela imilinganiselo "yentsebenziswano enyanisekileyo, ukufuna umgangatho, ukuveliswa kwezinto ezintsha, ukuzimisela. inkonzo, umanyano nentsebenziswano, ukusebenza nzima nenkqubela phambili”. Silandela iinqobo "zentsebenziswano enyanisekileyo, ukufuna umgangatho, ukuveliswa kwezinto ezintsha, inkonzo enomdla, umanyano kunye nentsebenziswano, ukusebenza nzima kunye nenkqubela phambili". Ezi ngcamango kunye namaxabiso azikhokeli kuphela ulwalathiso lophuhliso lweZhuo Ye, kodwa lulolonga umtsalane okhethekileyo we-brand Zhuo Ye.
Okwesine, unxibelelwano lophawu kunye nophuhliso lwemarike
Inkampani yakwaZhuo Ye yakha umfanekiso wophawu lwenkampani kunye nexabiso lophawu, ngokuthatha inxaxheba kwimiboniso yoshishino, ngokuququzelela iisemina zobugcisa kunye nezinye iindlela zokwandisa ulwazi lophawu kunye nefuthe. Kwangaxeshanye, uZhuo Ye ukwagxile kwintsebenziswano enyanisekileyo nabahlobo abavela kuzo zonke iinkalo zobomi basekhaya nakwamanye amazwe, njengesiqhelo, ukubonelela abathengi ngeemveliso ezigqwesileyo kunye nenkonzo esemgangathweni. Olu hlobo lokusasazwa kwebhrendi kunye nokwandiswa kweemarike akuphuculi nje kuphela ukhuphiswano lwentengiso ye-Zhuo Ye brand, kodwa ikwabeka isiseko esiluqilima sophuhliso lwayo lwexesha elizayo.
V. Umbono weBrand kunye nekamva elizayo
Umbono kaZhuo Ye “kukuqonda iphupha lamaTshayina leZhuo Ye manganese casters zentsimbi kunye nokutshintsha imbono yehlabathi malunga nabadlali baseTshayina”. Lo mbono awubonisi nje umnqweno kaZhuo Ye kwi-brand, kodwa ukwabonisa ukuzithemba okuqinileyo kwishishini lemveliso laseTshayina. Kwixesha elizayo, uZhuo Ye uya kuqhubeka nokugcina ingqikelelo yebhrendi, eqinisa i-R & D entsha, ukuphucula umgangatho wemveliso, ukwandisa isabelo semarike, kunye nokwenza imizamo engapheliyo yokufezekisa umbono we-brand.
Ukuqukumbela, imbali yophuhliso lweZhuo Ye Manganese Steel Caster Manufacturing Co., Ltd. ingqina ngokupheleleyo ukubaluleka kophawu. I-Brand ayibonisi kuphela umfanekiso wenkampani, kodwa kunye nesiqinisekiso somgangatho wenkampani kunye nokhuphiswano lwemarike. Kuphela ngokuqhubeka siqulunqa kwaye siphucula ixabiso le-brand, singakwazi ukuma singenakoyiswa kukhuphiswano oluqatha lwemarike kwaye siqonde uphuhliso oluzinzileyo lweshishini.
Ixesha lokuposa: Aug-26-2024